A call to action is a primary text or image that intrigues a website visitor or potential audience to take action.
When it comes to call-to-action, there is no one-size-fits-all.
Hence, you cannot put the text “click here” on a colored button everywhere on your site and expect your potential audience to click on it.
Compelling call-to-action is not too simple and requires some thought process.
You will have different types of audiences visiting your website – existing customers, potential leads, promoters, etc., and your goal with every kind of audience varies.
Therefore you cannot have the same CTAs to meet different goals.
For multiple goals, you have to create different types of call-to-actions to address different audiences and get them down to your marketing funnel.
This article discusses the different types of call-to-actions you need on your website.
Lead generation
The primary objective of call-to-action buttons or texts is to generate leads through your website.
Your call to action could be a newsletter sign-up form. This is the best way for finding emails from your potential audience.
Besides this, you could use email lookup tools like GetEmail.io. This is a tool where a person searches for their prospects’ email addresses.
The tool incorporates big data and machine learning algo to locate the correct email address format.
Using the right CTAs on your website and with an email search tool like GetEmail.io, you can quickly build the prospect list with which you can carry out the email marketing campaign.
Contact no. & email address
It is recommended to give your visitors the option to quickly get in touch with you or the sales team.
By providing your business contact no. and the email address on your website, you are making it easy to communicate with your business.
Form submission
You can add value to your website visitors by offering them an eBook, case study, etc., in exchange for their email address.
You could achieve this with a pop-up form to capture their details before they get access to the document.
Besides that, when someone visits your website to book an appointment, you can allow them to schedule an appointment online using a booking form.
So, these are all different forms you use to capture the lead details.
Read more button
Read more buttons are crucial to maintaining the look and feel of your web page. People, in general, would not prefer to read lengthy content on a website unless it is a blog post, a case study, or some details they have been looking for.
You can write the content up to two lines and then add a read more button to leave it up to the reader’s choice to read further or not.
Product or service discovery
When a user visits your website looking for a service or product, you should make it easy for them to locate your products and services quickly. You can have a prominent yet straightforward CTA button to do this.
Social sharing
You must not underestimate the value of a social sharing CTA on your website. This is a low-commitment way for your prospects, website visitors, and existing customers to engage with your brand.
Closing the sale
The final CTA that a visitor has to take to become your customer is by proceeding to buy from you. For this, you may use the CTA buttons such as buy now, make payment, etc.
Final Thoughts
Call to action is how you give your potential audience to become your customers. This article discusses using different CTAs to meet your multiple goals.
